"Of course, the instant gratification of likes and new followers after you post something is nice. But without seeing the big picture (which you can only see by diving into your social media analytics) you're left in the blind about the efficiency of your digital strategy. You can't be sure how successful your brand is on social media without analyzing your profiles' performance. Most social media platforms give you some kind of performance insights, some do it better (hey, Facebook!) and some worse (looking at you, Instagram). So what's the point of social media analytics tools? ..."