Just slightly more than a year after the release of ChatGPT, no one can deny the impact that generative artificial intelligence has had on the CRM industry. AI is not just table stakes right now; going forward, it will be absolutely necessary for vendors and end users to be competitive. Below, industry insiders lay out their vision for the CRM industry in 2024, highlighting the technologies and strategies that will be important into the new year.
But before we get to the predictions, during a recent installment of the CRM Playaz webcast, executives from 10 leading CRM vendors emphasized how critical AI will be going forward, both for vendors and end users.
The 10-member panel discussions, spread out over two days in December, agreed that AI will be embedded into all tasks and processes in 2024. AI, they said, would enable companies to break down silos, consolidate data, predict outcomes, and increase productivity among sales, marketing, and customer service teams.
A company's interactions with its customers are a driving force behind its ever-evolving marketing and sales strategies. Many companies have turned to Customer Relationship Management (CRM) solutions to help them turn those interactions into ongoing relationships.
With these solutions, marketers can automate tasks, analyze large quantities of data, and improve customer and employee experiences. Since CRM solutions cover a range of capabilities for businesses of all shapes and sizes, the marketplace continues to grow in new and unique ways.
Cloud-based CRM solutions have become the standard, too, as they provide companies of all sizes with faster implementations, easier maintenance, and reduced risks compared to most on-premises solutions.
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