Meet The New Demand For Creativity With AI
Forrester, September 2nd, 2021
September 12, 2021,
Volume 282, Issue 2

The pandemic caught many companies unprepared and gave them new pressure to increase their efforts to serve customers and employees through digital acceleration

Diego Lo Giudice, writes for Forrester, "Future fit organizations responded with utmost creativity by pivoting quickly to new business models while supporting existing customers. They optimized and automated processes and reorganized their workforce to adapt to the new context. And they quickly adopted new technologies that helped them become more resilient. Will all of the urgency brought about by the pandemic just disappear?

Based on past pandemic events, scientists say that, on average, 50% of what changes during a pandemic stays. Pandemics prove that humans and organizations change quickly when put under pressure. Forrester believes that in the digital world, businesses must and will keep most of the changes made during the pandemic going forward..."

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