It is common to wonder that HR does not have to do anything with digital marketing anyway.
Yogita Tulsiani writes
"These two verticals seem to be working in two completely different directions. However, with the popularity of social media and advanced technology, HR leaders are capitalizing on vast opportunities that digital marketing presents in searching for competent candidates and retaining the existing ones.
HRs have come a long way in infusing digital marketing strategies in their recruitment and other employee-related functions. For instance, the use of online job portals became a universal trend in the industry which has transitioned to using social media networks for quality talent. Nowadays, organizations are working extensively to stay on top of technological trends for training, recruitment and talent management..."
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