To maximize output of any digitalization project, organizations must treat it as a wider business initiative, rather than a targeted IT transformation.
"In my conversations with other companies,"
writes Steele Arbeeny in
"customers, partners, new prospects -- I often get the sense that a lot of executives think about digital transformation in a tail-wagging-the-dog manner. That is, driving toward digital transformation or cloud migration because the idea of achieving it is itself good, and not because doing so will meet a certain goal or unlock some specific new value for the company. In their minds, the end goal of digital transformation is the transformation itself. But that's just not how it works. You'll never realize value that way.
Rather than letting 'digital transformation' be the reason you want to transform, here are three factors that should be driving your path toward a digital future..."
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