Customer relationship management (CRM) is essential for companies of all sizes as a business strategy. CRM software encompasses a wide area of interactions and activities between a company and its customers
"As a business strategy, it helps in understanding the customer, retaining them, attracting new ones, and winning new deals," writes Jose Maria Delos Santos in Project-Management.com.
"It increases profitability and decreases customer management costs.
The Internet and advances in technology brought about new CRM software that is scalable and customizable, with powerful engines for prediction, analysis, automation, and streamlining of operations..."
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