What Is Customer Retention Management And Why Does It Matter?
Business 2 Community, January 31st, 2020
January 31, 2020,
Volume 262, Issue 5

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises

"Repeat customers provide greater value at a lower cost than those who buy something once and leave. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience. Optimizing customer retention depends on your company's ability to consistently provide both a quality experience and offerings that keep customers coming back..."

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