Retailers Find Future Top Customers With Data Science From Oracle
Oracle News, January 9th, 2020
January 9, 2020,
Volume 262, Issue 2

First-party data, enriched with one of the world's largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers

"Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then extends those traits to find similar potential customers among the petabytes of third-party consumer data in Oracle Data Cloud. This enables retailers to optimize customer acquisition campaigns with more relevant, targeted products and offers..."

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