To Sell Greatly, a salesperson has to be relationship first
"And the most important skill in building strong, enduring relationships is the ability to be a good listener.
Ironically, most of us are terrible listeners. It's like we completely understand the importance of listening well, but we just can't bring ourselves to actually do it consistently.
Luckily for you, becoming a better listener is something you can absolutely become good at, and in doing so become a great salesperson.
Here are the four most important things you need to practice in every conversation to achieve your goal of selling greatly..."
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