Lead Gen Strategies: How To Use Content To Fuel A Sales Pipeline
Business 2 Community, November 27th, 2019
November 27, 2019,
Volume 260, Issue 4
How to use content to build a lead generation strategy that'll keep your sales team happy
"Successful inbound marketing relies on supplying leads with the right information at the right time. The internet has made buyers much more self-reliant when making purchasing decisions, so it is essential that your business produces top quality content that is relevant to their business pains and helps establish you as a credible source of information, as well as a purveyor of solutions that meet their needs..."
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