Sales Perfection Is Impossible!
Business 2 Community, October 29th, 2019
October 29, 2019,
Volume 259, Issue 5

There are so many potential variables and unknowns in any complex B2B sales environment that the idea of running a completely perfect sales campaign feels like an impossible dream (or more accurately a hallucination)

"That's why rigid sales scripts, standard sales presentations and canned product demonstrations are largely ineffective in convincing the modern prospect to move forward with you - they expect more than that from you.

But it is entirely possible - and I would argue, very necessary - to focus on avoiding predictable and preventable errors when pursuing a sales opportunity.

Preventable errors fall into three major categories: errors of ignorance, errors of application and errors of competence..."

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