The CIO can provide the motorcycle to go fast, but the business still needs to follow the rules of the road
"When coffee makers adopted fair trade practices, they became the industry norm. If a producer doesn't sell fair trade coffee, "you barely sell coffee," said Bart Willemsen, VP analyst at Gartner, during the IT Symposium/Xpo in Orlando, Florida last week.
The same is true for privacy.
Consumers expect premium care for their data. When they can trust that a company will ethically protect and use data, consumers are more likely to disclose more of it..."
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