Digital Transformation Age ROI: 3 Ways To Measure
The Enterprisers Project, October 30th, 2019
October 30, 2019,
Volume 259, Issue 5

Calculating ROI is harder in the digital age. For example, dismissing wild west investments almost guarantees an established company a slow, controlled demise

"If measuring return on Investment (ROI) used to be difficult, it might be even more difficult in the age of digital transformation.

In the digital world, speed to market is king and the shelf life of a great product or service is much shorter. Mix in some accounting rules around capex versus opex spending, plus the social optics of an investment, sometimes referred to as social return on investments (SROI), and things get complicated real quick..."

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