Courting Your Customers: A Relationship-Building Approach To Marketing And Sales
Business 2 Community, August 5th, 2019
August 5, 2019,
Volume 257, Issue 1

Imagine this: You've been going to the gym regularly for a few weeks and you've noticed the same good-looking person there almost every time. You're single, and this person is piquing your interest

"You work up the nerve to finally make small-talk with them about one of your mutual exercise habits. They respond with enthusiasm which, at first, really excites you. They're returning your interest!

Within the first five minutes of getting to know each other, however, they ask, 'Ok, so, now that I know your name and what you do for a living, how do you feel about having three kids and living over in that cute new suburb on the west side of town?....."

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