Why Your ABM Might Be Falling Short Of Expectations
Business 2 Community, August 8th, 2019
August 8, 2019,
Volume 257, Issue 1

An approach to marketing that promises to deliver the benefits of inbound with added account relevance is tough to ignore.

"'I see ABM as a response to inbound marketing. Inbound is great, but you don't have control over quantity and quality. You also can't afford to wait until those named account targets happen to find your content and download something.' - Matt Heinz, President of Heinz Marketing

An approach to marketing that promises to deliver the benefits of inbound with added account relevance is tough to ignore. And while there's plenty of evidence that account-based marketing (ABM) works, it's not like you can just flip a switch and automatically find success.

If you've started down the path of ABM but are struggling to generate results, don't worry. You're not alone..."

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