A client newsletter is a great way to develop top-of-mind awareness and build loyalty. Learn how to write a newsletter your clients will love reading in this article
"Sending your clients a newsletter isn't the most obvious of agency marketing tactics.
Yet, when done right, a newsletter can be a powerful tool for building authority while also entertaining and educating clients.
Create one as part of your broader content marketing initiatives and it will help you win new deals and secure old ones.
But let's back up - should agencies really be sending clients newsletters? And if yes, what should they include in them? Should they send them only to clients or to prospects as well?
I'll answer all these questions in this article. I'll also share a step-by-step process for writing newsletters your clients will love reading..."
Read More ...