The Impact Of AR And VR Will Be As Big As The Internet
Information Age, August 5th, 2019
August 5, 2019,
Volume 257, Issue 1

Kelly Goetsch, chief product officer at commercetools, is convinced that when AR and VR come of age, the impact of the technologies will be comparable to the internet boom of 1995

"AR and VR could have as big an impact on society as the internet; that's the bold claim from Kelly Goetsch, chief product officer at commercetools.

Virtual reality provides a totally immersive experience, transporting people - as the internet does - wherever they want to go. But, VR has less economic traction than augmented reality. AR can provide real, tangible value to consumers and businesses very quickly and very easily; again, like the internet, with the advent of e-commerce and personalisation: think Minority Report..."

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