Cold Calling Never Went Out Of Style
Business 2 Community, July 6th, 2019
July 6, 2019,
Volume 256, Issue 1

Recently, someone made a comment saying, "It's interesting to see cold calling coming back into style..."

"The comment startled me, and I can see where the speaker was coming from, but I couldn't have disagreed more.

The reality is cold calling has never gone out of style. As you look at the performance of consistent top sales performers, you see they always have held themselves accountable for making sure they generated a sufficient number of opportunities to achieve their goals, quarter after quarter, year after year..."

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