CRM remains the largest and fastest growing enterprise software category today according to the latest market sizing, and market share research Gartner published this week
"Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share," reports
"Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018.
72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market...."
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