Salesforce Now Has Over 19% Of The CRM Market
Forbes, June 24th, 2019
July 7, 2019,
Volume 256, Issue 1

CRM remains the largest and fastest growing enterprise software category today according to the latest market sizing, and market share research Gartner published this week

"Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share," reports Louis Columbus in Forbes.

"Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018.

72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.

Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market...."

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Other articles in the IT News - CRM section of Volume 256, Issue 1:
  • Salesforce Now Has Over 19% Of The CRM Market (this article)

See all archived articles in the IT News - CRM section.