Four Crucial Business Intelligence Trends
CIOReview, July 4th, 2019
July 4, 2019,
Volume 256, Issue 1

Marketers need to plan as to how to use data and business intelligence (BI) reporting to create and manage client relationships

"Spotting and leveraging a trend has always been the primary concern for the marketers. The impact of artificial intelligence (AI) and machine learning (ML) will still be critical in the near future, yet the trends won't merely revolve around data acquisition, but also on how marketers plan to use the data and the use of Business intelligence (BI) reporting to create and manage client relationships. Based on the above considerations, here are the areas where the marketers should strongly focus on:

Focusing on Data Quality

Marketers must ensure that their systems are in place to manage the massive amounts of data their company is accountable for along with the accuracy and timeliness of the data..."

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