AR Headsets Promise New Enterprise Productivity, But Can The Startups Building Them Survive?
Tech Crunch, July 2nd, 2019
July 2, 2019,
Volume 256, Issue 1

Just as the Bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing

"As Magic Leap and Microsoft have dropped hundreds of millions trying to spend their way into new tech modalities for enterprise customers, smaller players are relying on less groundbreaking hardware and hoping that easy-to-use software can drive new customers into their arms. One player using this approach is an AR startup based just outside of Portland called RealWear. They aren't promising digital holograms and floating whales, but they've received more than $100 million from investors that seem to believe in a more 'conservative' approach to enterprise AR..."

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