Expert Advice: Combining Big Data And Gut Instinct
Datamation, June 28th , 2019
June 28, 2019,
Volume 255, Issue 4

A number of leading Big Data experts discuss how to combine insight from your data analytics software with the hard-earned wisdom of your human managers

"As we run our businesses, what do we trust more: Big Data or our own gut instinct?

Big Data is awesome in its capacity to digest reams of complex information. But it is weak in its ability to weigh nuanced variables.

Human instinct is frail and biased in computational power. Yet it is amazing in its ability to combine nuanced variables and make an exponential leap.

It's a tough challenge facing businesses today: do we trust the data analytics trend lines, or rely on the hard-earned wisdom of human managers? ..."

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