Sheryl Pattek, CMO, Forrester: Marketing's Next Frontier: How Brand Purpose & Customer Experience Are Redefining Marketing
Thursday, June 13th, 2019: 6:30 PM to 8:30 PM
June 9, 2019,
Volume 255, Issue 1
Galuppi's - Pompano Beach
It's the age of the customer and customers are in control, turning your life upside down. They no longer make buying decisions based solely on product selection, price or perceived value. Instead, your consumers' moral values are changing their expectations of your brand. Today, your customers are assessing what your brand says, what it does and what it stands for. And, they will support companies whose brand purpose aligns with their beliefs; rejecting those that don't, with one in five walking away forever.
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