IBM Debuts Self-Service AI-Powered Ad Experience To Enable Conversations Between Brands And Consumers
IBM, June 3rd, 2019
June 3, 2019,
Volume 255, Issue 1

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands

"IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.

Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create dialogue that is unique to each consumer, helping to deepen engagement and drive brand loyalty..."

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