28 ABM Terms You Need to Know
Business 2 Community, May 11th, 2019
May 11, 2019,
Volume 254, Issue 2

"As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you're relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

To get you up to speed on account-based lingo, we've compiled a glossary of common ABM terms you need to know before you launch your own ABM program..."

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