This article is written by Simon Grabowski, CEO of ClickMeeting, who is an Advisor in The Oracles.
"If you're in B2B sales, there's one channel you can't ignore: webinars. Half of B2B buyers say webinars are the most valuable form of content in the mid-stages of decision-making. They spend longer with webinars than any other type of content and are more willing to share their contact details in exchange. Whether you're in products, services, or coaching, webinars can increase your authority as an expert - and ultimately increase your revenue.
Once you have a hosting platform, webinars only cost as much as you want to spend promoting them; so they're cost-effective. More importantly, they work. For example, at ClickMeeting, our average conversion rate is 54 percent. Webinars have a lot of potential if they are prepared, promoted, and conducted well.
Here are my seven steps to creating a winning webinar..."
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