"There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.
Sometime within the last five to 10 years, the meaning behind the term 'growth hacking' has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any cost.
'How can we 10x our Facebook followers by next week?'
'Can we fit more keywords into this blog post so we rank No. 1 on Google?'
'What can I do to get more people to open my cold sales email?'
'People are leaving our site without converting. Can we add some popup forms to increase conversions?'
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