Centerbridge Partners to Acquire IBM's Marketing Platform and Commerce Software Offerings to Form Standalone Marketing and Advertising Technology Company
IBM, April 4th, 2019
April 4, 2019,
Volume 253, Issue 1

"Centerbridge Partners, L.P. ('Centerbridge') and IBM (NYSE: IBM) today announced a definitive agreement under which funds advised by affiliates of Centerbridge will acquire IBM's marketing platform and commerce software offerings (the 'Company'). The transaction is expected to close in mid-2019, subject to completion of applicable regulatory reviews and customary closing conditions.

After closing, Centerbridge intends to form a standalone company that will deliver a modern, comprehensive portfolio of solutions to meet the CMO's biggest challenges across marketing and advertising. The Company will announce a new name and brand identity, which will be launched after close..."

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