CRM Database: How To Leverage Customer Data To Grow Revenue And Increase Sales
IT Business Edge, January 30th, 2019
January 30, 2019,
Volume 250, Issue 5

"The core element of any business application is data. Better data produces better results, and this is particularly relevant when it comes to critical functions like customer relationship management (CRM).

What Is a CRM Database?

While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer information in the proper context and in an acceptable format..."

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