"Customer Relationship Management (CRM) is quickly evolving from a valuable piece of software to a core function of the enterprise regardless of size or business model.
Why Use CRM Software?
The reason is simple: Businesses live and die by their customers, and the rise of digitally driven business activity means there is a wealth of data to be used to better understand what customers want, and what they need.
Still, it can be difficult to see exactly how a complex solution like enterprise CRM can produce tangible benefits to the bottom line. To that end, ITBE has identified these seven key benefits of CRM..."
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