How To Create A Purpose-Driven Organization
The Enterprisers Project, December 24th, 2018
January 6, 2019,
Volume 250, Issue 1

"Want to shake things up in 2019? Embrace a purpose that your entire organization can support," suggests Carla Rudder in The Enterprisers Project.

"Organizations that create an authentic purpose - one that intersects with business interests and guides decisions at all levels - have people who bring their smarts and energy to work every day. When they feel connected to a purpose, people try new things, take risks, and contribute to their organizations in new and valuable ways, according to professors Robert E. Quinn and Anjan V. Thakor. But, unfortunately, too few executives take the time to focus on purpose, Quinn and Thakor say..."

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