CIO Case Study: Customer Experience And Digital Transformation
ZDNet, December 24th, 2018
January 6, 2019,
Volume 250, Issue 1

"The Chief Information Officer of semiconductor manufacturing company, MAXIM Integrated, explains his role in helping change how the company interacts with customers. It's an informative look at the modern CIO role," writes Michael Krigsman in ZDNet.

"Although phrases such as digital transformation and customer experience are over-hyped, many organizations are making significant investments in these areas. Such transformation efforts help companies meet evolving customer expectations and (at least) maintain parity with new and established competitors..."

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