Oracle Data Cloud Launches Yield Intelligence To Help Publishers Better Monetize Inventory With Brand Safety, Fraud And Viewability Controls
Oracle, December 20th, 2018
December 20, 2018,
Volume 249, Issue 3
Oracle Data Cloud today announced Moat Yield Intelligence, a new feature of Oracle's Moat Analytics helping publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand safe environment. Moat Yield Intelligence capabilities have been extensively tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp., and Vox Media. Using this new functionality, publishers have been able to protect media spend by reducing waste, optimizing yield, and gaining greater control of their inventory.
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